A true partner

We help you launch and grow your brand in the Asian market
for long-term success

One-stop solution

We understand that entering Asian markets can seem complex, risky and overwhelming. At Yaru, we provide a seamless and tailored end-to-end solution to building your brand in Asia for long-term growth 

Brand integrity is key

We become an extension of your team, empowering you to enter Asia with confidence and ensuring the integrity of your brand. Our team of world-class Asia experts work closely with you, aligning our goals to your success measures

World-class team

Yaru is led by industry-best experts across ecommerce, investment, strategy and brand development with proven track records across Asia. All our team is fluent and at least bilingual across English, Mandarin, Cantonese and other regional languages

Trusted Asia network

We only deliver our trusted partners and networks to our clients. Working with Yaru is a shortcut to our strongest core execution group and trusted operators that we call our family

Our Founders

Will Zhao

Co-Founder, CEO

Will has led the development and expansion of many international brands in China and South East Asia. ‘I’m passionate about building brands in Asia, through my on the ground experience and networks built over the years, I’m able to deliver real strategic and operational value to clients

Jonathan Belz

Co-Founder, Managing Partner Belz Family & Associates

‘Inspired by my family’s own personal story, escaping Europe and living in Shanghai during World War II, I am committed to building strong partnerships and long-term successful businesses between China and Australia’